Sharli Yeaman

Creative Director

Head of Content and Marketing Teams

Sharli brings more than a decade of experiential knowledge and expertise in automotive retail, fixed operations, lending and underwriting, dealership marketing, automotive technology, and process development, complemented by more than 20 years of multidisciplinary experience in creative content, digital media, technology, project management, and business development.

Sales, Internet Sales & Digital Lead Management

Sharli’s retail experience includes new and pre-owned vehicle sales, digital lead management, customer communications, online inventory marketing, internet sales processes, deal structuring, and developing untapped opportunities from existing dealership traffic. She created and launched an Internet Sales Department where none previously existed and later developed strategies for converting maturing lease customers, service customers facing high repair expenses, and owners of aging vehicles into additional sales opportunities. Her success creating better processes increased conversion and market share from traffic and customers the dealership already possessed.

Service & Parts Advising and Fixed Ops Management

Sharli's dealership experience includes positions managing and supporting service, parts, collision, and Service BDC operations across domestic, import, luxury, and European vehicle brands. Her responsibilities have included service management, repair-order sales, service and parts advising, warranty administration and claims, parts ordering and inventory, staffing and employee training, production workflow, customer retention, vendor relationships, and resolution of customer concerns. This cross-department experience provided firsthand knowledge of the operational relationship between sales, fixed operations, customer retention, and long-term dealership profitability.

Funding, Underwriting, Contract Management & Originations Team/Process Development

Within the subprime automotive lending sector, Sharli was selected to build and manage four specialty Pre-Verification teams consisting of U.S.-based and international funding, underwriting, and contract-management personnel. She developed enhanced methods for verifying income, stipulations, calculations, documentation, and nontraditional applicant circumstances to improve dealer experience, processing efficiency, and lending-risk controls. Working extensively with Business Analysts and Project/Software Development teams, she helped develop processes, reports, and internal tools; participated in Agile/Scrum development; expanded her technical skills into SQL and project management; advocated for dedicated underwriting resources within the operation; and completed an extensive Leadership Institute program while developing and training the specialty teams.

Sales and Marketing Management

Sharli developed and sold high-impact online sales-event campaigns for automotive dealerships while creating original marketing content and managing digital initiatives, as well as assisting the in-house BDC teams throughout the length of the campaigns. She was the only sales representative other than the company's CEO to close its $5,000–$25,000 dealership marketing packages. Campaigns she managed generated approximately 150 to 300+ confirmed appointments, commonly produced 30–50 additional vehicle sales per event, achieved an average reported dealer ROI exceeding 800%, and generated an approximately 90% dealer rebooking rate. She also trained new employees and contributed to growth that ultimately tripled company sales volume.

SOARlmsi — Creative Content, Marketing, Process, and Communications

Sharli combines creative development with operational process knowledge to help MorningStar Dealers and clients build custom LMS platforms, certification-based curriculum, recruiting and onboarding systems, interactive lead-generation tools, automated product presentations, webpages, training modules, commercials, and AI-enhanced media. She manages projects from strategy and concept through content, UX, media production, and deployment. Her work increasingly integrates AI, automation, visual communication, training, and interactive technology into processes that seamlessly integrate into existing dealership systems.

Licensed Health, Accident & Life Insurance Producer

Sharli earned professional licensure to sell health, accident, and life insurance and worked as an independent producer, adding direct consumer insurance-product experience.